Show notes
The newest episode of Chats with Chip welcomes Jason Booms, Managing Director for Market and Influencer Research with CARMA North America.
Listen to the full episode for a definition of terms related to primary research, information about how online polls can be useful, and how to combine media analysis with primary research to make data-driven decisions.
The post CWC #18: Jason Booms on How Primary Research can Help Communicators appeared first on FIR Podcast Network.

