In this episode of Chats with Chip, I am joined by Gini Dietrich of <a href="http://www.armentdietrich.com/">Arment Dietrich</a> and the <a href="http://www.spinsucks.com/">Spin Sucks</a> blog to talk about the business of public relations.
We cover lots of ground, including the five reasons that Gini believes public relations firms fail to scale:
<ol>
<li>You Don’t Have a Business Plan</li>
<li>You Can’t Break Free from Client Work</li>
<li>Operating In Chaos</li>
<li>Freakin’ Technology! Who Can Keep Up?</li>
<li>Not Understanding the Whole “Measurement” Thing</li>
</ol>
<a href="http://www.mediabullseye.com/2016/05/chats-with-chip-gini-dietrich-and-the-business-side-of-pr/">Read the transcript</a>
The post <a href="https://www.firpodcastnetwork.com/cwc-9-gini-dietrich-business-side-pr/">CWC #9: Gini Dietrich and the business side of PR</a> appeared first on <a href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.

CWC #10: Neville Hobson on AI and Machine Learning in PR

CustomScoop CEO Chip Griffin meets a lot of interesting people and chats with them