Thirteen tapes for a penny from Columbia House? Win a million dollars if you order some magazines from Publisher's Clearing House? PART of a complete breakfast? Learning to break dance from Alfonso Ribero's BOOK? In the 80's they really went all in on getting our attention—and our allowance money.

Gen X grew up in an advertising wonderland, where every cartoon had a toy line, every cereal had a mascot, and everything we saw on TV was a commercial in disguise. In this episode, Don and Eva talk bout their favorite ads and how marketers targeted an entire generation with jingles, prizes, and pop culture tie-ins that were impossible to ignore. Were we the most advertised-to generation in history—or just the first to know we were being sold to? Let's rewind the VHS and find out.

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