Today´s guest is Kathy, a Belgian entrepreneur and martial arts enthusiast who built up her e-commerce business with her Chinese husband.
We discuss the e-commerce landscape in Belgium and how Chinese factories and brands might struggle in Europe compared to the US.
We also talk about the drinking and dining culture and its importance for sustainable business relationships in China.
Furthermore, we address the meaning and understanding of contracts in China versus the West and what the Chinese “cha bu duo” culture means for foreigners doing business here.
If you have any questions you´d like to ask about China, please send them to my email address so I can address it in the next episode or discuss the topic with the guest.
Connect with Kathy on LinkedIN: <a href="https://www.linkedin.com/in/kathydeleye/" rel="nofollow noopener" target="_blank">https://www.linkedin.com/in/kathydeleye/</a>

#14 Julien and Christophe from JU&KE give tips on how to build an industrial design studio in China and IP protection strategies

Charming China is a podcast created by Isabel Sum, a German entrepreneur who moved to China to build up her company and explore Chinas vast culture and possibilities. This podcast will feature interesting guests, foreigners as well as Chinese, who share their experiences of working and living in China. It is meant to help debunk some of the myths around China and give useful tips about how to start a business and how to succeed in this quickly changing environment. It is a business podcast with cultural context and aims to build a cultural bridge between China and the West.