Today´s guest is Pernille, a Danish entrepreneur who built a successful global fashion brand based in Shanghai. She tells us how style and fashion in Shanghai changed in the past years, how a luxury bag can be helpful at a construction site and which opportunities lie in the Chinese market.
We also discuss trademarking and working with KOLs.
Thanks so much for listening and I hope you enjoy this episode!
Connect with Pernille on LinkedIN: <a href="https://www.linkedin.com/in/pernille-leschly-halle-630626/" rel="nofollow noopener" target="_blank">https://www.linkedin.com/in/pernille-leschly-halle-630626/</a>
Style Butler on WeChat: stylebutlersales
Boutique WeChat: stylebutler_afl
Official WeChat Account: StyleButler
Boutique address: AnFu Road No. 163

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Charming China is a podcast created by Isabel Sum, a German entrepreneur who moved to China to build up her company and explore Chinas vast culture and possibilities. This podcast will feature interesting guests, foreigners as well as Chinese, who share their experiences of working and living in China. It is meant to help debunk some of the myths around China and give useful tips about how to start a business and how to succeed in this quickly changing environment. It is a business podcast with cultural context and aims to build a cultural bridge between China and the West.