In today´s episode, Alicia from Somos Digital and Isabel discuss the differences in western countries and China when it comes to knowledge about branding and customer relationships.
We can learn how to build a deep connection to your Chinese B2B customers and how to best coordinate and manage a multinational team.
Check out Somos Digital here: <a href="http://somos.io/" rel="nofollow noopener" target="_blank">http://somos.io/</a>
Get in touch with Alicia here: <a href="mailto:alicia@somos.io" rel="nofollow noopener" target="_blank">alicia@somos.io</a>

#4 Shushanik on how to build a successful Interior Design and Architecture Agency in Shenzhen

Charming China is a podcast created by Isabel Sum, a German entrepreneur who moved to China to build up her company and explore Chinas vast culture and possibilities. This podcast will feature interesting guests, foreigners as well as Chinese, who share their experiences of working and living in China. It is meant to help debunk some of the myths around China and give useful tips about how to start a business and how to succeed in this quickly changing environment. It is a business podcast with cultural context and aims to build a cultural bridge between China and the West.