At a time where design is playing an increasingly important role, but where the concept of design and the role of designers is undergoing tremendous change, I have invited Christian Bason for a talk. He has been the CEO of Danish Design Center for 7 years and has written a number of books on design, innovation and management. We are addressing how the design task is being changed by computers, what role design is playing in innovation processes and how companies are coping with the general ability to innovate.