Is your marketing strategy centered around clicks, funnels, artificial intelligence, and driving traffic to your website? Shouldn’t marketing be more human-centric? Instead of funnels, maybe we can lead people on a journey. That’s what Jürgen Strauss, the founder and chief innovator of InnovaBiz, joins us to discuss. InnovaBiz is a marketing firm helping organizations by building visibility, professional authority, and connecting with their ideal clients. They work to turn your business into a client magnet by building and making the most of your marketing—making your marketing human again. To learn more, and for the complete show notes, visit: <a href="http://petermargaritis.com/category/cym-podcasts/">petermargaritis.com</a> Resources:<ul>
<li>Learn more: <a href="http://innovabiz.com.au/">http://innovabiz.com.au/</a>
</li>
<li>LinkedIn: <a href="https://www.linkedin.com/in/jurgenstrauss">linkedin.com/in/jurgenstrauss</a>
</li>
</ul> Change Your Mindset is a production of <a href="http://crate.media">Crate Media</a>

S3E15. Leadership in Hyperdrive: Powered by Improv™

Welcome to Change Your Mindset (formerly known as Improv Is No Joke) where it is all about believing that strong communication skills are the best way in delivering your technical accounting knowledge and growing your business. The way of building stronger communication skills is by embracing the principles of applied improvisation. Your host is Peter Margaritis, CPA a.k.a. The Accidental Accountant, will interview financial professionals and business leaders to find their secret in building stronger relationships with their clients, customers, associates, and peers, all the while, growing their businesses.