We sat down with industry leader Glenna Patton on this episode of Change the Ratio. Glenna founded and ran her own sports media tech startup, Sicksports. Held SVP/VP level roles leading Brand Marketing at Viacom, Hewlett-Packard and Sci Fi during their brand and business heydays. She also has extensive international experience includes 16 years based in Europe and direct responsibilities in all regions outside the US. Five of those years were in Prague as the first Marketing Director at a successful Czech entertainment start-up, Bonton.