What does it take to make wine both sustainable and appealing to today’s consumers? Christine sits down with Rhonda Motil, VP of Marketing at J. Lohr Vineyards & Wines, to explore sustainable wine marketing, modern consumer engagement, and experience innovation in the wine industry. Rhonda shares strategies for promoting certified sustainable wines, adapting to changing demographics, and boosting sales through virtual wine tastings and creative campaigns like “Search for the Seal.” She discusses the advantages of working at a family-owned winery, leveraging tradition while embracing innovation, and connecting with younger audiences through approachable, fun wine experiences. From wine industry trends to sustainability certification, this conversation provides actionable insights for wine brands looking to educate consumers, drive engagement, and thrive in a competitive, evolving market.
Resources:
- CA Grown Article: J. Lohr Wines – A Legacy of Sustainability
- TriplePundit Article: CA Winery J. Lohr Uncorks Sustainability
- Wine on tap – the 2022 J. Lohr Estates Seven Oaks Cabernet Sauvignon is now available on tap/in keg.
- Below is a link to a couple of photos of the 750ml bottle showing the CSWA logo on the back label as well as the press release announcing the CSWA designation:
- https://brandfolder.com/s/4jst399m3gmgk9w2mfwf98p
- Press Release including information of the wine now available in keg: https://www.jlohr.com/latest-news/seven-oaks-certified-california-sustainable
- Sustainability Infographic:
The J. Lohr Sustainability from Vineyard to Bottle and Beyond infographic is our visual representation of both why and how sustainability is a core value at J. Lohr, weaving in the importance of the three pillars of sustainability and the California wine industry’s impact thus far. https://assets.jlohr.com/v3/media/general_images/JLohr_Sustainability-Infographic__Mar-2024-large.jpg
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