Brain Hurt Scale = 5/10. Part 2 of the 2 part series that explores how to execute live events that generate cold hard cash revenue. Listen to part 1 for a higher-level discussion. This episode goes more into the nitty gritty of execution detail that is as crucial to success as it is frequently overlooked. Ignore the detail if you dare.

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech &amp; Champagne.

Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. 

Listen to an episode if you dare, but you've been warned. There's no going back. 

Keep taking your blue pills - or press play