When you're leading your team through digital transformation, it's all too easy to get it wrong, but there are some examples of how you can get it right, or to be precise, being positioned to get it right. One of these examples is building startups in the huge companies rather than departments.

On this subject we talked with Jelena Medojevic, Head of Digital SEE in Philip Morris.

Jelena is an experienced senior manager responsible for creating, leading and measuring the implementation of digital marketing strategy, from strategic development, consumer and digital brand experience to revenue and profit growth of the E-commerce channels.

Find complete transcript here: https://chairtalks.medium.com/

Enjoy! #innovations #entrepreneurship #intrepreneurhip #corporation #chairtalks

Guest: Jelena Medojevic

Host: Nemanja Timotijevic

Production: Direction (https://studiodirection.com/)

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