CES Tech Talk
CES Tech Talk
Consumer Technology Association
Why CTV Discovery is the Next Big Battleground for Performance Marketing
11 minutes Posted Apr 7, 2026 at 9:00 am.
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Digital advertisers are looking to turn discovery into real results. Taboola's Chief Executive Officer, Adam Singolda, explains how Taboola grew from a recommendation engine into a performance advertising company powered by artificial intelligence, and highlights how it helps people find content and products they enjoy while giving advertisers a scalable way to reach audiences.