CES Tech Talk
CES Tech Talk
Consumer Technology Association
The Future of Programmatic Advertising with Generative AI
12 minutes Posted Jan 28, 2025 at 10:00 am.
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Tim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity.