The TV streaming business is booming, but its future is in question. With two strikes in the broadcast content world, and forecasts of streaming spends north of $45 billion, what’s really happening behind the scenes of America’s top entertainment medium? Untangling the opposing forces behind our favorite shows are two experts on industry intel and research: Andrew Wallenstein, Variety’s Intelligence Platform lead, and Jessica Boothe, CTA research director. They discuss the factors that are shaping streaming experiences, among them the cost to consumers. Episode topics include:

• Prospects of growth – good, or not so much - in streaming services
• The content-quantity sweet spot for the streaming consumer
• Meghan Markle and the revenue potential of old shows that are new to you
• Ads, sports content and deciphering what audiences want
• Emerging trends in Millennial and Gen Z content consumption