As a business educator, you prepare students for demanding and dynamic careers. And marketing is just one area where they can excel. However, with so many trends and apps constantly changing, equipping your students with useful marketing skills and experiences can be difficult. 

No one knows that more than Jodi Pelini. Jodi is a former TV reporter and anchor who now brings her love of storytelling and media to the classroom. For the past 22 years, she has taught media production at Alan B. Shepard High School in Palos Heights, Illinois, and is committed to incorporating Adobe and Meta certification opportunities into all three levels of her digital media program. She is the CTSO advisor of her school's chapter of the Business Professionals of America, and she also helps manage the school's social media and marketing campaigns. As if that doesn't keep her busy enough, she is also an adjunct professor, specializing in media production, at South Suburban College in South Holland, Illinois. Jodi earned a bachelor's degree in journalism from Northwestern University, and a master's degree in media arts from Governors State University. She is also the proud mother of four wonderful children.

In this episode, Jodi talks us through her marketing and social media teaching. We discuss key marketing skills students need to be successful in their future careers. Jodi also gets real about the role of AI in marketing and business, and how she uses it with her students. And last, but certainly not least, she shares how you can give students opportunities to practice social media skills in the classroom. 

Interested in learning more about social media certifications? Check out our Meta Certified Digital Marketing Associate certification. 

Interested in learning from educators Jodi? Join our CERTIFIED Academy program. Get all the details here.     

Connect with other educators in our CERTIFIED Educator Community here.          

Don't miss your chance to register for our annual CERTIFIED Educator's Conference here.