Chelle Neff has been a leader in the U.S. salon industry since founding Urban Betty in 2005. As the CEO, Neff has successfully grown Urban Betty year after year and today has a salon company that houses more than 60 employees and has 2 locations. No stranger to innovation, Neff designed and developed an app, FyleStyle, which allows stylists to track client information and color formulas, and in 2017, she launched a series of educational classes called Betty Bootcamp. Since 2018 Urban Betty has been recognized as one of the fastest-growing privately held companies by Inc 5000 three times consecutively.