Member of the Board of Thomas Cook China Reto Wilhelm explains why and how his company entered the Chinese travel market.

The Making of BMW's Startup Garage

CEIBS provides China knowledge within a global context. Our CEIBS Master Class podcast features insights from renowned CEOs &amp; experts on business and economics who have headlined our popular Master Class lecture series and other events. New episodes are released on iTunes Podcast, Stitcher and Blogger. Find the video version on iTunes and Blogger.