Heather Whaling founded her businesses during the Great Recession, so running a business amid an economic crisis isn't totally new for her.

But the coronavirus pandemic and its ensuing economic impact have forced her to take steps she never had to before – including laying off a few team members – while helping clients navigate a rapidly changing environment that’s thrown everyone’s Q2 marketing plan into chaos.

Check out the latest episode of our Crisis Management podcast to hear how the Geben Communication president is handling those challenges, and what advice she has for business owners searching for the best way to communicate both with the broader world and with their own team.