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“You need to have a serious conversation with yourself — is the way I’m doing my farm to table business profitable.” - Karoline Rose Bohannan

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On Today’s Episode

The rise of direct-to-consumer beef businesses has been exciting—but is it actually profitable? In this episode, Karoline shares her honest thoughts and real numbers behind running a farm-to-table operation in today’s cattle market. Using examples from her own experience with The Rancher’s Daughter, she unpacks pricing challenges, market trends, and the hard truths about sustainability in direct-to-consumer sales.

What You’ll Learn in This Episode

• How to evaluate the true profitability of your farm-to-table business

• Why pricing live animals at market value is essential for sustainability

• Common mistakes ranchers make when setting direct-to-consumer prices

• How rising cattle prices may strain consumer trust and loyalty

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Resources & Links

• The Cattleman U Beef Pricing Calculator → changing the way you set your prices

• Apply for Ranch Camp 2026 → Ranch Camp 2026 Awaits

• Cattleman U Webinar Collections→ on-demand ranching education for just $9.99

• Explore Agriculture Around the World → with Cattleman U International Tours

• Empower Your Ranching Journey → at the Business Weekend Retreat

• View and Subscribe to → our Video Podcast Channel

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Disclaimer:

Cattleman U assumes no responsibility or liability for any errors or omissions in this episode content. These conversations reflect the personal experiences of our guests and are provided on an “as is” basis without guarantees of completeness or accuracy.