On this 100th episode of the Cattle Connect podcast, host Erin Beasley visits with Josh Farley of Superior Livestock Auction to discuss practical strategies cow–calf producers can use to add value to their calf crop. The duo covers genetics, health programs, and marketing exposure, including how leveraging Superior’s nationwide network of representatives and a database of more than 6,500 buyers create true competition and price discovery on sale day.Listeners will learn the step-by-step process of marketing a load of cattle through Superior Livestock Auction and why building strong buyer–seller relationships can drive stronger returns over the long haul.