In this episode of Cattle Connect, host Michael Smith sits down with Jim and Kim Jordan of the Clay County Cattlemen’s Association— the 2025 winner of the Cattlemen of Beef Month contest. The Jordans share how family involvement, community outreach, and creative efforts—like videos and steak sandwich sales—helped the county chapter engage schools, recruit members, and promote beef across their rural community.They also discuss practical planning tips, the value of mentorship, and why involving young people is essential to keeping agriculture strong at the local level. The conversation offers actionable ideas and inspiration for county associations looking to replicate Clay County’s success.