This episode wraps up the Marketing Your Farm series as host Kayla Greer chats with a familiar voice— Josie Jones, as she sits in the studio guest seat representing her family’s operation, Jones Farm of Autauga County. Josie shares how the family business has managed growth with changing consumer trends, and she shares their recipe for forging strong local partnerships, which keeps consumer dollars within their community. Learn more about vetting partners by shared values and quality, balancing human-centered relationships with business needs, and practical tips for connecting consumers to local beef.