Beef promotion is a year-round priority for ACA staff, but between industry programs and grilling season, the summer months are particularly impactful! While leadership development events like the Young Cattlemen's Leadership Program Class XII sessions and the 19th Annual Alabama Junior Cattlemen's Association Round-Up focused on the future of agriculture, digital marketing strategies and in-person outreach at consumer and influencer events like the Auburn Football Family Dinner, Trash Pandas Ag Night, Birmingham Barons games and the historic MLB game at Bristol Speedway ensured a strong customer base for years to come. Listen in as co-hosts Josie Jones and Michael Smith recap the past several months of Alabama Beef Checkoff Program promotions from the state staff perspective.