In this episode, <a href='https://www.linkedin.com/in/nicktippmann/'>Nick Tippmann</a>, former CMO of medtech company Greenlight Guru, joins Pablo, Damp, and John to break down his journey as a marketer turned investor. Nick shares why vertical SaaS companies should think like category designers and how he evaluates the category potential of early-stage startups.  We discuss:<ul><li>How Greenlight Guru tipped from tool to platform to category, </li><li>Why he believes vertical SaaS is fertile ground for category designers, </li><li>How he evaluates the category potential of early stage startups as an investor.</li></ul>This conversation is moderated by the founders of Category Thinkers, <a href='https://www.linkedin.com/in/pablotheconnector/'>Pablo Gonzalez</a>, <a href='https://www.linkedin.com/in/johnbrougeux/'>John Rougeux</a>, and <a href='https://www.linkedin.com/in/damphoux/'>Mike &quot;Damp&quot; Damphousse</a>. This episode is sponsored by:<a href='https://www.categorydesignadvisors.com/'>Category Design Advisors</a><a href='https://bethestage.live/'>BeTheStage.live</a>

How Category Design Reveals Buyer Problems w/ Rebecca Kirstein Resch

Where the category design curious go to become category design capable…&nbsp;Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.