You spoke and we heard you — this community needs a book club! We kicked off the first ever Category Thinkers Book Club with <a href='https://www.linkedin.com/in/eddie-yoon-ewg/'>Eddie Yoon</a>&apos;s classic, Superconsumers. Listen to Eddie, the co-founders of Category Thinkers (<a href='https://www.linkedin.com/in/damphoux/'>Mike Damphousse</a>, <a href='https://www.linkedin.com/in/johnbrougeux/'>John Rougeux</a>, <a href='https://www.linkedin.com/in/pablotheconnector/'>Pablo Gonzalez</a>), and members of the community discuss:<ul><li>Where Eddie came up with the insights that led to his book on Superconsumers</li><li>How to apply a Superconsumer strategy in B2B service companies</li><li>Why understanding Superconsumers is the key to creating a profitable community strategy</li><li>and much more!</li></ul> If you want to join future events like these, join our community at <a href='http://categorythinkers.com'>CategoryThinkers.com</a>

AI Is Creating 3 Layers Of Category Design Opportunities w/ Manny Bernabe

Where the category design curious go to become category design capable…&nbsp;Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.