This isn&apos;t just a podcast.   It&apos;s the launch of a community.   A different community dedicated to the understanding and application of category design. Naturally, we&apos;re kicking it off with our POV. If you are a category designer looking for a band of pirates to be a part of... If you are category curious and looking to become category capable... If you know different beats better... Join the community at CategoryThinkers.com

A Call To Action For Category Designers  w/ Play Bigger Co-Authors Christopher Lochhead, Al Ramadan, and Kevin Maney

Where the category design curious go to become category design capable…&nbsp;Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.