<p>We are back! Josh explains category design. Topics include: </p>

<ul><li>Why category design sometimes gets people so angry. </li><li>Strategy is just thinking before you act. </li><li>And category as a force multiplier for strategy. </li></ul>

<p>Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a> </p>

Live Strategy: Anna Furmanov

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.