<p>Josh answers listener questions about category creation. </p>

<ul><li>My boss, the VP of marketing, wants to test everything, even an Instagram story, and I think it's making us late to get content out. Have you dealt with this? </li><li>What are the main signs that a Category POV is not working? </li><li>Is designing a category sort of putting the cart before the horse? </li></ul>

<p>Submit questions and subscribe to our newsletter here: categoryfirst.substack.com</p>

Q&A: 5 Principles Every Category Creator Must Follow

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.