<p>Josh answers listener questions about category creation.</p>

<ul><li>Our story is way too safe, but our CEO is one of those engineering types that overanalyzes everything. How do I get them to take some chances ?</li><li>How do we adjust messaging after buying a company that does something outside our category? </li><li>With the economy the way it is, how can I justify to my CEO that we should put money into a strategic narrative?</li><li>Josh—Would you reconsider your position on tracking short-term category perception? </li></ul>

<p>Submit questions and subscribe to our newsletter here: categoryfirst.substack.com</p>

Special Report: AI And The Future Of Everything

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.