In this episode…

We uncover the what, why and how of category creation. Today, we’re focusing on the strategic narrative, also known as a Category POV. Here's a quote from Josh:

“A great strategic narrative opens up closed minds, helps align executives around the work of category creation, and speeds time to market.”

What is a Strategic Narrative?

A strategic narrative is like a brand manifesto with more substance. It is often the result of months of work. It’s an argument for why the world needs the category you’re creating. 

<ul><li>A single story, about a thousand words in length. </li><li>It sits at the center of your strategy. </li><li>If you can get it right, if you get the right words in the right order, it unlocks everything.</li></ul>

What Are the Five Immutable Laws of Strategic Narrative?

<ul><li>The Law of Story</li><li>The Law of the New Way</li><li>The Law of Jobs</li><li>The Law of Proof</li><li>The Law of CEO</li></ul>

Want to Learn More?

Sign up for our newsletter at goldfront.com/categoryfirst, and see our category design and brand work at goldfront.com.

Category Creator Archetypes: Part 1

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.