Our co-host, Aga, has published a book on September 10th, 2020. The book is a guide on how to create and implement a powerful experience strategy that will help your organization stand out on the market. In this conversation between both hosts, Aga explains how it is time for the next step in thinking about customer experience and what are the ingredients of creating an experience strategy that will truly make you be loved by your customers.

LINKS

“The Umami Strategy: Stand out by mixing business with experience design” by Aga Szóstek

The link to the book on the BIS Publisher website