Is behavior change possible? Sure thing, it is but under certain conditions. With Natalia Romero Herrera, an associate professor from Delft University of Technology, we discuss how necessary it is to embed behavior change in values and beliefs. We dig into the topic of self-judgement, self-experimentation and personal storytelling as one of the most crucial tools to inspire change in people.

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Article by John Zimmerman “Designing for the Self: Making Products that Help People Become the Person they Desire to Be”

“Cradle to cradle” by Michael Braungart and William McDonough