If you are not different (and sometimes even disliked) you won’t be noticed.  And it also means that most likely you don’t innovate. With Jessica Mignone, a Principal Product Designer at Intuit (and a former UX Designer at Google), we discuss innovation from the perspective of constant improvement, or, in other words, we say that: going back to the stuff we built and making it better - this is innovation. We note that people innovate their entire lives anyway, and they are not even aware of that. And we also talk about the importance of 20% projects as creative outlets for smart people. 

LINKS

Ichiro Kishimi, Fumitake Koga, “The Courage To Be Disliked”