Catching the Next Wave
Catching the Next Wave
Aga Szóstek, Łukasz Szóstek
S1.E5. Ruud Janssen. Designing Events To Inspire Behavior Change.
33 minutes Posted Sep 5, 2018 at 1:05 pm.
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Show notes

What are events? What are they for? How much time do you invest in designing them comparing to the time they last? Does it make sense to spend 1% of that time to strategise what change you hope to inspire Ruud Janssen, the co-author of the “Event Design Handbook", talks about behaviour change, the event design process and living in the moment.

Important Links:

“The Experience Economy” by B. Joseph Pine II and James H. Gilmore

“My dear Hamilton: A Novel of Eliza Schuyler Hamilton” by Stephanie Dray and Laura Kamoie