The Experience Economy is finally here! Joe Pine, co-author of 'The Experience Economy', shares his thoughts on designing for 'time well saved' and 'time well spent'. He also leads us towards the ultimate actualisation of the experience economy: the need for transformative experiences.

Important Links:

• “The Experience Economy” by B. Joseph Pine and James H. Gilmore II
• “Infinite Possibility: Creating Customer Value on the Digital Frontier” by B. Joseph Pine II and Kim C. Korn
• “Authenticity: What Consumers Really Want” by James H. Gilmore and B. Joseph Pine II
• “Computers as theatre” by Brenda Laurel
• the article about the history of the Experience Economy