In a saturated fashion market, true differentiation comes from a
distinct point of view. Erika Dalya Massaquoi is a designer, curator, educator, and
creative force behind OULA. Joining the show this week, Erika discusses how her
holistic understanding of culture and consumer behavior has shaped her brand’s
signature blending of African wax print textiles with classic fashion silhouettes. This
conversation is a deep dive into the realities of scaling an independent label, the true
meaning of individual style, and the intentional future of her brand world.
Connect with our Guest: [email protected]
Website: theoulacompany.com
Connect with Catching the Editor’s Eye:
Host Website: Georgia Alexia Benjou
Host LinkedIn: Georgia Alexia Benjou
Substack Community: Catching the Editor’s Eye
Instagram: @catchingtheeditorseye_pod
Producer: Julie Bassignani
Sound: Aaron Garrison, Coupe Studios Music + Sound Design
Music: Jacob Sproul
