Casual Fridays Podcast
Casual Fridays Podcast
Tyler Anderson
TikTok Marketing Tactics: How Outlaw Masks Leveraged Guerrilla Marketing and TikTok to See Tremendous Growth in 2020
58 minutes Posted Mar 30, 2021 at 4:00 am.
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The pandemic impacted many people and businesses in March of 2020. Carlos Gil was one of them. As a professional speaker, Carlos faced the reality that his income was about to come to a screeching halt. He knew he had to reinvent himself and find a way to provide for his family. His solution, jumping into e-commerce. 

Today on the podcast, Carlos joins Tyler to share that story. Carlos talks about the business's early days and how he and his brother-in-law struggled at first. But, with some savvy guerrilla marketing and TikTok strategies, they turned it into a thriving business and have a bright future ahead. 

Carlos's new business: https://outlawmasks.com

Outlaw Masks on TikTok: https://www.tiktok.com/@outlawmasks

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