Most physical therapists graduate with exceptional clinical skills and almost zero business training. Nobody teaches you how to have a sales conversation. Nobody teaches you how to coach someone through making a decision about their health. And nobody tells you that those two skills are actually more connected than you think.In this episode, I sit down with Sam, our sales and coaching specialist here at DPT to CEO, to pull back the curtain on what actually happens inside the conversations that help clinicians decide to build their own cash based physical therapy practice.Sam has a unique perspective because she works on both the sales side and the coaching side of our program. That means she sees what holds clinicians back from taking the leap, what happens when they finally decide to go for it, and what separates the practice owners who build something sustainable from the ones who stay stuck thinking about it.We talk about what sales conversations with clinicians actually look like, the fears and hesitations that come up most often, and why so many physical therapists have a complicated relationship with the idea of selling their services. We also dig into why sales and coaching are more similar than most people realize, and how getting better at one actually makes you better at the other.If you're a clinician who works with patients every day, this conversation will change how you think about communication, buy-in, and patient adherence too. Because the skills that make someone a great coach are the same skills that make someone a great clinician.And if you've been thinking about starting your own cash based practice but keep finding reasons to wait, Sam's answer to one question in particular might be exactly what you need to hear.Connect with Sam here:Instagram | Website--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠---To learn more, visit ⁠our website⁠.Free eBook ⁠“So You Want To Start a Solo Practice” ⁠DPT to CEO: ⁠Youtube⁠⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!⁠Buy me coffee⁠ 😄--Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Like our content? Buy us a coffee!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠