Read her story here:

Source: https://www.facebook.com/pg/DPariseRacing/about

Welcome to Dina Parise Racing. I am Dina Parise and I am the owner/driver of this DPR team. I am a former professional skater for the famed Ice Capades. Truth be told, “I traded my skates for tires and my sequins for a fire suit!” Don’t let my graceful exterior fool you. I am a fierce competitor and I mean business !

I am well aware, with being a professional athlete comes significant responsibilities. From being a representative for my marketing partners to inspiring others and taking on the social responsibility of being a role model, I am mindful that this is a 24/7 job. I take the job seriously.
When you think of Motorsports, what comes to mind? Fast cars and loyal fans of course! In actuality, Motorsports is much more than that. Motorsports is a family friendly atmosphere that lends itself well to product marketing.
Every ticket to a Drag Racing event is a ‘pit pass’. Fans have direct access to our cars as well as (me) the driver. I pride myself on being accessible to my fan base on and off the track. That accessibility is marketing gold for DPR’s partners.
Racing is just one part of the puzzle. The remainder is marketing and creating visibility for our DPR partners. Maximum visibility is achieved by utilizing everything from static displays to social media. To me, creating ROI is an art. An artist uses creative skill and imagination to create a masterpiece. The same rules apply for marketing. Creativity and imagination are what I use to create ROI for our DPR partners.
Come along and enjoy the ride here on Facebook with DPR! You can also find us on Instagram and Twitter! Looking forward to engaging with you all !
Dina Parise

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