Ben Hsu is co-Founder and Editor-in-Chief of Japanese Nostalgic Car, the first North American publication dedicated to classic autos. Ben has singlehandedly raised the notoriety and appreciation of cool Japanese cars through books, his website, and live events. Since its founding in 2006, Japanese Nostalgic Car has become the premiere resource for not just the cars, but the culture surrounding these marques. The JNC brand also extends to apparel, accessories, and the JNC logo even appears on Hot Wheels cars produced by Mattel.