E-A-T stands for Expertise, Authority, and Trustworthiness.
It’s the guiding star of Google’s search evaluator guidelines and the three things they look for in every single piece of content or webpage that exists.
But with around 7.5 million blog posts alone published every day, they don’t have time to look at each piece of content that goes out. Instead, they rely on – yes – algorithms that look at an array of metrics and characteristics of your content.
We don’t know what those are specifically, but we do know what Google wants to see in our content. (Hint: it’s the same thing our readers want to see.)
Are you giving readers the best content to E-A-T?
Here are five things you should do right now to make sure that you are
1. Include Clear Sources and Credits
2. Leverage Your Content Differentiation Factor
3. Audit and Update Your Content
4. Improve Your Business Transparency with Content
5. Moderate User-Generated Content