One proven way to increase sales (and most certainly gross profit)  One proven way to increase sales and most certainly gross profit is by presenting options to your prospect in your proposals. Options can be a great way to capture deals that you are missing now. Keep in mind, when a buyer says “No”, often times they are just saying “No” to what you have presented, and in my experience this arises more often than not when only one option is presented by the sales person. Choices support decision making."  -Grant Cardone  Options give your buyer the ability to compare and in most cases lock in on what they really want and need, then select the package that is most appropriate for solving their problem...  FULL TEXT:  https://cardonesolutions.com/one-proven-way-to-increase-sales/