The Coach's Corner with David Bradley
The Coach's Corner with David Bradley
David Bradley
Sales Training: Selling With APES
13 minutes Posted Nov 20, 2020 at 12:00 pm.
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Sales Training:  Selling With APES   

APES are more than just inhabitants of the jungle! APES is an acronym for the four major reasons that people buy things.  A for Appearance P for Performance E for Economical S for Safety  

Let's break these down a little deeper...  https://cardonesolutions.com/selling-with-apes/

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