PERSISTENCE:  The Wednesday Word #WednesdayWisdom  

adj.

DEFINITION:  firm or obstinate continuance in a course of action in spite of difficulty or opposition. the continued or prolonged existence of something. existing for a long or longer than usual time or continuously retained beyond the usual period  

ETYMOLOGY: “stand through” 1530–40;  Latin persistere literally, to stand firm permanently, equivalent to per- per- + -sistere, akin to stāre to stand per = a prefix meaning “through,” “thoroughly,” “utterly,” “very”:  

ACTION IDEA: Let’s talk about FOLLOW UP Nobody ever accomplishes anything doing something just ONCE. Can you persist in your follow up? 48% of salespeople never follow up / 24% make one or two attempts Typically it takes 8-12 attempts to get into communication So you can follow up 8-12 times you’ll have a 72% competitive advantage The Buddha says, “In the confrontation between the stream and the rock, the stream always wins, not through strength but through perseverance.” The #1 Reason People Don’t Persist in follow up - they don’t know how: Know how comes from a lack of information and knowledge

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