Brian Dodge, General Manager at local WSBT 22, shares his thoughts on coming back to South Bend and how linear TV continues to evolve every year.
After spending time on other News Station markets, Brian Dodge moved back to Michiana for its friendly environment, welcoming nature, and excellent opportunities in the community. Before moving back to his hometown, Brian spent time in the Gulf Coast region in developing markets.
The technology evolution of linear TV has not only transformed the way we consume television but has also had a profound impact on local over-the-air news stations. In the past, these stations served as the primary source of local news, offering timely updates and community-focused content. However, with the rise of cable, satellite, and digital streaming services, the landscape has become more competitive. Despite these changes, local over-the-air news stations remain crucial for those seeking reliable and up-to-date information about their communities. They provide a dedicated platform for local news, weather, sports, and events, fostering a sense of connection and engagement within the community. As technology continues to evolve, these stations are adapting and embracing digital platforms to reach wider audiences while maintaining their essential role in delivering localized news coverage.

