Al Clark - The Automotive Film Director Behind THAT Chiron Video from Car Chat

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Al Clark - The Automotive Film Director Behind THAT Chiron Video

1 hour 56 minutes Posted Sep 23, 2025 at 12:00 am.

– Intro & Al Clark’s path into car filmmaking

– How car marketing has evolved over the years

– Social media reshaping how we see cars

– From photography to video: the big industry shift

– Viral clips vs lasting storytelling

– Shooting for Instagram vs cinematic framing

– Moving from camera operator to director

– Why story matters in car films

– Breaking into the automotive film world

– Working with OEMs & the realities of brand projects

– Small crews vs 100-person productions

– Balancing creativity with logistics on set

– Where car filmmaking is heading next

– Why passion for cars shows on screen

– Shooting Bollywood action with supercars

– Keeping energy high on long shoots

– Why car enthusiasts make the best crew

– Second unit directors & filming car action

– The stunt drivers who make impossible shots possible

– Standout driving feats on set

– Behind the Bugatti Chiron 0–400–0 film

– First steps into CGI car filmmaking

– Unlocking creativity with full CGI

– Real cars vs CGI: where the future lies

– Why real stories and documentary-style films endure

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Show notes

Al Clark is the founder of Outrun Films and one of the leading automotive directors working in the industry today. From Bugatti and McLaren to Aston Martin, Al’s career spans viral films, major commercials, and the evolution of CGI car production. We discuss his journey from grassroots filming to global campaigns, what goes into making hypercars look their best on screen, and how the industry is adapting to new platforms.

Enjoy,

https://www.outrun.tv/

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