When giving gifts, the gift must match your relationship with your recipient or your brand. In this episode, John Rulin talks about the power of gift-giving in building strong relationships in business and in life and that the outcomes we want in business, such as referrals, deal flow, access, retention, and loyalty, are driven by how we show up for people.
He also talks about how showing up for families in uncommon ways can lead to being liked, loved, trusted, and top of mind, which also leads to referrals. Listen in as John shares his book ‘Giftology’ and how it’s helping people to learn the systems and process of the uncommon ways to show up for your most valuable relationships. Catch us now to know more about how to add value with both the gifts you give and the doors of opportunity you open!
Key Points from This Episode:
- John shares a little bit of a backstory about who he is.
- John talks about his book, Giftology, and how it’s helping people to show up in uncommon ways for their most-valued relationships.
- How do relationships change your business, bring capital, and open pocket deal doors nobody has access to?
- The importance of showing up in your business.
- Cameron Harold’s gift-giving strategy.
- Thoughtful gift-giving is essential in building and maintaining business relationships.
- John’s opinion about Chet Holmes' "Lumpy mail" strategy.
- What prompted John to write the book Giftology?
- The unique artifact mugs John and his wife use for gifts.
- Step two after designing an intentional and uncommon gift for Cameron Harold.
- Selling training versus selling products.
- The power of intentionality in business.
Links Mentioned
About John Ruhlin
John will tell you, “how you love and treat people will open more doors than you can imagine.” In fact, one gifting experience (Brooks Brother experiment) has opened more doors than $10 Million in advertising could ever do.
After applying principles of generosity learned from “Attorney Paul,” John started selling the largest deals in Cutco history out of 1.5 million other reps and distributors. Yes. 1.5 million. Not only was he gifting knives but he was being asked to speak on stages around the country to teach sales and marketing teams how to build relationships in unconventional ways. Simple but powerful things like focusing your care on the executive’s spouse, the assistant, and kids.
Ruhlin Group started in 2000 and quickly broadened gifting options and strategies, but many of the original principles never changed. Knowing how and when to give gifts is just as important as what to gift. These “minor” details and expert knowledge have been tested and proven over a decade to bring a guaranteed “wow” to any industry from financial services to manufacturing widgets.
Today John and his team have created gift packages for some of the largest companies and pro sports teams in the world, but their mission and heart is to serve and take relationships for mid-sized, privately owned businesses to a new level using their Proven Process.
After spending a long time deliberating on things like is self-publishing a book a good idea, John decided to write a book that would share his ideology and the way he works in his industry to reach new levels of success.