Brent Montgomery – The Disney Flywheel at Wheelhouse (Capital Allocators, EP.265)

Brent Montgomery is the CEO of Wheelhouse Group, a family office where he creates entertainment content and a venture capital fund that invests in businesses to amplify brands around talent. Brent is a media producer and operator whose first hit was Pawn Stars at his first production company, Leftfield Pictures. He later oversaw a host of reality television hits, including HGTV’s Fixer Upper, Netflix’s Queer Eye, A&E’s Duck Dynasty, and Bravo’s The Real Housewives of New Jersey, while running ITV America after he sold Leftfield to ITV. Our conversation covers Brent’s childhood entrepreneurial efforts, creation of Pawn Stars, vertically integrating and expanding Leftfield’s business, and the sale to ITV. We turn to the flywheel behind Wheelhouse, monetizing talent and intellectual property across production, marketing, merchandising, and events, its partnering with leading investors, and a few investment examples along the way. Learn More  Follow Ted on Twitter at @tseides or LinkedIn  Subscribe to the mailing list  Access Transcript with Premium Membership  Show Notes

Brent’s background

Reality TV

Starting and operating a business

Investing in content at Wheelhouse

Team structure

Favorite types of investments

Insider’s perspective

Thoughts on TikTok and Snapchat

Identifying talent and monetizing brands

Importance of investment arm

Trends in the world of content

Biggest risks