CAP Knowledge Network- The TroyCast
CAP Knowledge Network- The TroyCast
Troy Graham
The 17 Rules of Selling Anything to Anyone at Any time.
44 minutes Posted Jul 7, 2021 at 6:00 am.
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Troy Graham shares his 17 rules of selling 

Rule 1: Customers are here on purpose they make a deliberate attempt to show up based on a trigger event in their lives 90 seconds or 90 days ago. Put the pain on the table! 

Rule2: Time Kills Deals: This is a FACT. And tied into rule one.

Rule 3: Nobody walks till the boss talks <and you ain't the boss>. 

Rule 4:  Both you and the Customer have 2 Ears 2 Arms 2 Legs and 2 Eyes but only 1 mouth.

Rule 5: Assume Facts not in Evidence. Overcome objections BEFORE!! They come up and stop creating NEW ones.